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Valicy
High-Impact Splash Page

As a new company entering the casino space, this splash page served as Valicy's first introduction to potential customers. Designed to make an immediate impact, the page combined bold visuals with clear, focused messaging to establish brand presence and communicate value from the first interaction. A responsive, layout ensured the experience felt consistent across desktop and mobile, with close collaboration between design and development to bring the concept to life.

​Deliverables:

  • Homepage splash page serving as the brand’s first market introduction

  • Web banners and visual assets supporting the launch

  • Company overview copy crafted to clearly communicate value and positioning

  • Competitor research to identify differentiation and guide design decisions

  • Wireframes testing layout options before final design execution

 

​Skills:

  • Strategic visual design

  • Content development

  • Wireframing (Figma)

  • Responsive design for desktop and mobile

  • Competitor and market research

  • UX-focused hierarchy

  • Cross-functional collaboration and design handoff

  • Adobe Photoshop

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These early mockups explored multiple homepage concepts as we tested layout, messaging, and visual direction. Through iteration and stakeholder feedback, we landed on key elements that resonated most—full-width banners, bold use of color and angles, and a design approach that leaned into highlighting striking game artwork to draw visitors into the world of Valicy.

As the project progressed, the Valicy brand was still evolving and timelines tightened as the launch deadline approached. With branding elements still in flux, we pivoted to adapt the strongest homepage concept into a streamlined, high-impact splash page. This approach enabled a fast, effective brand introduction and delivered a polished first impression ahead of Valicy’s debut at the premier casino trade show of the year.

Key elements that drove the success of the final design included a full-width video at the top of the page to immediately introduce action and engage visitors with the latest titles debuting at the trade show. Subtle micro-animations and parallax effects were incorporated throughout the banners, bringing movement and energy to the game artwork as users scrolled. Content was intentionally streamlined to focus on the most valuable information—ensuring a focused, high-impact experience.

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